This expert is an expert in CRM and Business Intelligence (BI) strategy and implementation from a human science perspective (systems theory, change management, research methods, organizational learning and culture). He has over 35 years of experience in technology, banking, and public sector organizations, including expert witness research and testimony. He is a thought-leader as a published author on CRM/BI topics in leading journals and as a speaker at conferences. His research deals with the relationship between enterprise technology, such as CRM and BI, and its use as a management tool for organizational change.